Go-to-market Lead

JOB DESCRIPTION

1. Market Entry & Strategic Expansion

• Design and execute robust Go-to-Market (GTM) strategies for the ShopBase ecosystem across target regions (US, EU, CA, AU, etc.).

• Conduct in-depth market research to identify regional nuances, competitive landscapes, and consumer behavior to tailor localized business models.

• Evaluate market feasibility and provide data-driven recommendations regarding new product launches or segment penetrations.

2. Integrated Marketing & Sales Leadership

• Assume full accountability for Revenue growth and Market Share within assigned territories.

• Orchestrate the end-to-end marketing and sales funnel, from brand awareness and lead generation to conversion and retention.

• Strengthen OCG’s global market positioning through high-level networking, public speaking, and industry engagement.

3. Community Building & Ecosystem Engagement

• Directly oversee the development and nurturing of user communities across major platforms such as Facebook, Twitter, Discord, and Telegram.

• Leverage community insights to drive product innovation and establish a loyal, educated customer base.

4. Cross-functional Leadership

• Collaborate closely with Product and Operations teams to ensure our offerings effectively address the "pain points" of international merchants.

• Recruit, mentor, and manage high-performing, multicultural marketing and sales teams across various countries.

REQUIREMENT

• Professional Experience: 2–3 years of proven experience in IT Product. Candidates with a background in Cross-border E-commerce are plus.

• Strategic Mindset: Possession of a strong Growth Mindset; prior experience in scaling international businesses or building multi-country teams is a significant advantage.

• Language Proficiency: Fluency in English (both written and verbal) is essential for navigating international partnerships and global team management.

• Leadership Prowess: Demonstrated ability to lead diverse teams, manage multiple priorities simultaneously, and drive organizational Change Management.

• Soft Skills: Exceptional public speaking, persuasive communication, and high-level networking capabilities.

• Analytical Skills: A sharp analytical mindset with the ability to translate complex data into actionable strategic plans.

BENEFITS

You'll find this place irresistible
Enjoy top-tier compensation, including:
Compensation & Rewards

• Competitive monthly NET salary, transparent and fully take-home

• up to 16 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.

Work Flexibility & Time Off

• 24 remote working days per year, enabling a healthy work–life balance

• 12 days of paid annual leave, in addition to public holidays

• Flexible working hours, Monday to Friday – weekends are fully yours

Well-being & Employee Care

• Annual health check-ups

• Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations

• Company-sponsored sports clubs to support both physical and mental well-being

• Regular company trips and team bonding activities

Career Growth & Work Environment

• Be part of a fast-growing global B2B SaaS organization

• Clear and accelerated career development and promotion pathways

• Collaborate with talented, diverse, and high-performing teams across regions

• Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured