User Acquisition App (Leader)

1. Job Description

As a User Acquisition, you will manage app projects on Android for international markets.

ASO / Analysis:

• Market Research: Analyze the market on Google Play and the App Store to propose product and marketing strategies.

• Conversion & Visibility Optimization: Optimize conversion rates and visibility on app stores by combining logic, observation, and creativity.

• Behavior & Campaign Analysis: Use data and A/B testing to analyze user behavior and optimize marketing campaigns.

User Acquisition:

• Goal & Strategy Setting: Collaborate with the leader to define objectives and strategies for promoting games.

• Campaign Management: Set up and manage ad campaigns on platforms such as Google, Mintegral, Applovin, etc.

• Performance Optimization: Optimize creatives and campaign performance for game products on iOS and Android.

• Creative Asset Development: Work with the Creative team to develop marketing assets and improve campaign effectiveness.

• Reporting & Adjustment: Prepare daily/weekly reports and fine-tune marketing campaigns accordingly.

• Exploring New Channels: Research and test new marketing channels for games.

2. Job Requirements

• Strong understanding and passion for the mobile gaming industry; prior experience in games is a plus.

• Ability to manage and handle multiple campaigns at the same time; creative, enthusiastic, open-minded, responsible, and driven to achieve results.

• Sharp data analysis mindset and strong logical thinking.

• Strong communication skills and proficiency in English.

• Market research skills and a good sense of trends to support advertising ideas are a plus.

• Solid experience in managing paid campaigns on any major platform (e.g., Google Ads, Mintegral, Applovin, Facebook Ads, Unity Ads, etc.).

• Knowledge/experience in data analysis, strategic/tactical planning, and problem-solving.

3. Benefit

Salary:

Salary is negotiable based on your skills and experience.

Benefits:

• Working hours from Monday to Friday, weekends off (Saturday & Sunday).

• Performance-based bonuses, year-end bonus, holiday bonuses, and annual business performance bonus.

• We value every employee – you will receive full support to do your best work.

• Opportunities to join training programs, annual company trips, and various team-building and sports activities.

• Participation in health insurance, social insurance, etc.

• Free snacks and drinks; comfortable areas for resting, reading, playing PS4, tea breaks, etc.

• Performance review twice a year.

• 2-month probation with 100% of the official salary.

• Lunch allowance of 800,000 VND per person.

Address: 21 Đ. Lê Đức Thọ. Nam Từ Liêm, Hà Nội, Việt Nam