User Acquisition (Senior/Lead)

1. Key Responsibilities

UA Strategy and Execution:

• Own and execute comprehensive UA strategies across multiple products and channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and others).

• Manage large-scale acquisition budgets to achieve aggressive install and revenue goals.

• Optimize campaign performance through in-depth analysis of KPIs (CPI, ROAS, activation rates, cohort metrics) at network, campaign, and geo levels.

• Continuously assess and improve UA workflows, tools, and processes for greater efficiency and scalability.

Team Leadership and Collaboration:

• Lead, mentor, and develop a team of UA specialists (team size <10), ensuring high execution standards and consistent achievement of performance targets.

• Build and maintain strong relationships with strategic partners and ad networks.

• Collaborate closely with Product, Monetization, Creative, and Data teams to align growth initiatives and maximize results.

• Conduct market research, competitive analysis, and stay ahead of industry trends to identify new opportunities.

2. Requirements Knowledge and Experience:

• 3+ years of hands-on User Acquisition experience in mobile gaming or apps.

• 1+ years of proven people management and team leadership experience.

• Deep expertise in the mobile growth stack: MMPs, mediation platforms, analytics tools, SDKs, ad networks, and DSPs.

• Bachelor's or College degree in Marketing, Business, Information Technology, or a related field.

Skills:

• Highly analytical with strong proficiency in UA data tools; able to derive actionable insights and drive decisions.

• Self-driven, goal-oriented, and comfortable managing complex projects in a fast-moving environment.

• Excellent communication and interpersonal skills for team leadership and cross-functional collaboration.

• Proactive mindset with a passion for learning and adapting to new trends and technologies.

Preferred:

• Experience with Agile methodologies and global market campaigns.

3. Benefits:

• Signing bonus equivalent to one month's salary for successful candidates joining in late 2025.

• Attractive salary range: 30,000,000 - 60,000,000 VND (negotiable based on experience).

• Salary reviews twice a year

• Performance bonuses twice a year, plus hot bonuses, 13th-month salary, birthday bonuses, holiday bonuses (including all national holidays, 8/3, 20/10, International Men's Day 19/11), and special occasion gifts (weddings, funerals, etc.).

• Private health insurance (PVI Care) for employees and their family members.

• 15 annual leave days per year + 1 birthday leave day.

• Daily lunch allowance: 35,000 VND/day.

• Annual company trip (including international travel), regular health check-ups, special event celebrations, and daily tea breaks.

• Opportunity to work on large-scale mobile apps for global markets (US, Australia, etc.).

• Clear career progression path with dedicated training to advance to senior or leadership roles for high-potential employees. Personalized training and development support for each employee.

• Fun company activities including team building, entertainment, free teabreak, coffee,...

• Friendly and supportive work environment where team members grow together

4. Location, Working hours:

• Location: An Khanh Ward, District 2, Ho Chi Minh City.

• Work time: Monday to Friday, 9:00 AM - 6:30 PM