#TDC00414 - OPEN
Địa điểm
TP. Hồ Chí Minh
Hình thức
Full-time
Kinh nghiệm
—
Lương
Negotiable
▼Responsibility
Develop and execute nationwide GT strategy in Vietnam (territories, distributor layers, coverage, RTM and distribution design)
Select, contract, and negotiate with primary and secondary distributors/wholesalers (margins, rebates, KPIs, payment terms)
Build and manage the sales execution structure (DSM, Sales Supervisors, sales reps/merchandisers)
Develop and execute account plans for key wholesalers (joint promotions, incentive schemes)
Manage and operate EC channels (brand.com and third-party platforms)
Credit management (AR collection, overdue reduction, credit limit control) and countermeasures against fraud and parallel trading
Develop annual marketing plans and investment allocation (ATL / BTL / Digital / In-store)
Design trade programs (launch activities, bundles, repeat-purchase initiatives, POS materials, promoters)
Pricing and promotion strategy design (alignment between wholesale terms and retail pricing, regional price control)
Collect insights on competitors, consumers, and distribution; propose SKU, pack size, and pricing optimization
Develop and drive SNS and digital marketing strategies
Annual negotiations and contract renewals with top accounts (key distributors, wholesale chains, etc.)
KPI management: sales, gross margin, distribution, inventory turnover, promotion ROI, etc.
Governance over contracts and trade spending (approval processes, documentation, audit readiness)
Net Sales: [x] VND / YoY growth [x]%
Gross Margin: [x]%
GT Numeric Distribution / Weighted Distribution: [x]%
Active outlets: [x] stores
Coverage (number of visited outlets): [x]
▼Requirement
5 –10 years (guideline) of experience as a Sales Manager in FMCG, beauty, or consumer goods within the Vietnam market
Proven experience in building and operating GT distributor models (RTM, distributor selection, distribution expansion, trade execution)
Strong track record of driving growth in collaboration with Marketing and Trade Marketing (including promotion ROI management)
Strong negotiation skills (contract terms, rebates, payment terms, trade spending)
Business-level English proficiency (able to conduct meetings, reporting, and contract negotiations with HQ/Thailand) ※Negotiable
▼Core Competencies
・Strong ownership mindset and hands-on leadership
・Ability to build scalable systems (KPIs, processes, governance)
・Cross-functional leadership (Sales / Marketing / SCM / Finance / Legal)
・High ethical standards with strong sensitivity to fraud, diversion, and bribery risks
▼Other
・Salary : Negotiable up to skill and current salary (Discussing when interview)
Location: Số 1 Bạch Đằng, P.2, Q. Tân Bình, TP.HCM
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